The Robertson family, famously known for their hit reality TV show “Duck Dynasty,” has ventured into a new business venture and relocated to Austin, Texas. In January 2018, they opened a food truck called Jep's Southern Roots at the Family Business Beer Company in Dripping Springs, Texas. This unique collaboration with Supernatural star Jensen Ackles brought together the Robertson's passion for Southern cuisine and the Ackles' love for craft beer.
The decision to launch their food truck at the Family Business Beer Company was a strategic one. It allowed them to tap into the existing customer base of beer enthusiasts who visit the brewery, providing an instant audience for their culinary creations. The partnership with Jensen Ackles, who co-owns the brewery, added an extra touch of star power and helped generate buzz around Jep's Southern Roots.
As the family settled into their new business venture, they made the move from Dripping Springs to Austin. Austin, the capital of Texas, is renowned for its vibrant food scene and entrepreneurial spirit. The city's diverse culinary landscape and thriving food truck culture provided an ideal environment for the Robertsons to establish their brand.
To further support their business and engage with their fans, the Robertson family launched a YouTube channel. This move allowed them to showcase their Southern-inspired dishes, share cooking tips and recipes, and provide a behind-the-scenes look at their food truck and the day-to-day operations of their business. The YouTube channel not only served as a marketing tool but also allowed them to connect with their audience on a more personal level, sharing their stories and experiences.
Being an expert sommelier and brewer, I can appreciate the thought and effort that goes into creating a successful food and beverage business. The collaboration between the Robertson family and the Family Business Beer Company highlights the importance of finding synergies and leveraging existing customer bases. By combining their Southern roots with the craft beer scene, the Robertsons were able to create a unique offering that appealed to a wide range of customers.
The Robertson family is currently based in Austin, Texas, where they operate their food truck, Jep's Southern Roots. They have embraced the city's food culture and utilized platforms such as YouTube to support their business and connect with their fans. The collaboration with Jensen Ackles and the Family Business Beer Company has allowed them to tap into a ready-made customer base and add an extra layer of star power to their venture.