The ownership of Jose Cuervo has an interesting history, as it has transitioned from being a family-owned brand to being primarily owned by the Beckmann family. Cuervo was originally founded by the Cuervo family in 1795, and it remained in their hands for several generations. The Cuervos were passionate about tequila and built a successful business around their beloved spirit.
However, as the brand grew and gained international recognition, the Cuervo family eventually decided to sell a majority stake in the company. In 1979, they sold 51% of the business to the international conglomerate, the Heublein Company. This move allowed Cuervo to expand its reach and tap into new markets around the world.
In 1989, the Heublein Company was acquired by the French spirits group, Pernod Ricard. Pernod Ricard is one of the largest spirits companies in the world, with a diverse portfolio that includes brands like Absolut Vodka, Jameson Irish Whiskey, and Chivas Regal Scotch Whisky. As a result of this acquisition, Pernod Ricard became the majority owner of Jose Cuervo.
However, the Cuervo family still retained a minority stake in the company and continued to be involved in its operations. They were determined to keep the brand's heritage alive and ensure that the tequila was produced according to their traditional methods and high standards. This commitment to quality and tradition has been a driving force behind Cuervo's success.
In recent years, there have been changes in the ownership structure of Jose Cuervo. In 2013, the Cuervo family bought back the 51% stake that was previously owned by Pernod Ricard, regaining majority control of the company. This move allowed the family to have a more direct influence on the brand's direction and strategy.
Currently, the Beckmann family, led by Juan Beckmann Vidal, is the primary owner of Jose Cuervo. The Beckmanns are a prominent Mexican family with a long history of involvement in the tequila industry. They have been instrumental in guiding Cuervo's growth and success, and their passion for tequila is evident in their commitment to preserving the brand's legacy.
It is worth noting that while the Beckmann family owns the majority of Jose Cuervo, the brand still maintains a strong connection to its roots. The Cuervo family continues to be involved in the business and plays a significant role in maintaining the brand's authenticity and tradition.
The Beckmann family, led by Juan Beckmann Vidal, is the primary owner of Jose Cuervo today. However, it is important to recognize the Cuervo family's historical role in building the brand and their ongoing involvement in its operations. The ownership transition from the Cuervos to the Beckmanns has allowed Jose Cuervo to thrive and maintain its status as one of the world's leading tequila brands.