Athletic Brewing Company is owned by Bill Shufelt, who is also the co-founder and CEO of the company. As a passionate and experienced sommelier and brewer, Bill brings his expertise and knowledge to the forefront of Athletic Brewing's operations.
Bill's journey in the brewing industry began when he discovered his love for craft beer while studying in Belgium. This sparked a deep curiosity and fascination with the art and science of brewing, leading him to pursue further education and experience in the field.
After working in the finance industry for several years, Bill decided to follow his passion and started exploring the idea of creating a non-alcoholic craft beer. He recognized the growing demand for healthier lifestyle choices and saw an opportunity to offer a high-quality, great-tasting alternative to traditional alcoholic beverages.
In 2017, Bill co-founded Athletic Brewing Company with John Walker, who shared the same vision and passion for brewing. Together, they embarked on a mission to create the best non-alcoholic craft beers on the market.
As the CEO of Athletic Brewing, Bill is deeply involved in all aspects of the business, from recipe development and brewing to marketing and distribution. He is dedicated to ensuring that every beer is crafted to perfection, using only the finest ingredients and innovative brewing techniques.
Bill's background as a sommelier also plays a significant role in Athletic Brewing's approach to flavor profiles and beer styles. He understands the importance of balance, complexity, and depth in creating a memorable drinking experience. This expertise allows Athletic Brewing to offer a diverse range of non-alcoholic beers that appeal to a wide range of palates and preferences.
One of the unique aspects of Athletic Brewing is their commitment to supporting athletes and active individuals who choose to live a healthy, alcohol-free lifestyle. Bill's personal experiences as an avid runner and fitness enthusiast have shaped the company's values and mission. He understands the desire for a post-workout or post-race beer that can be enjoyed without compromising on taste or health.
Athletic Brewing Company is owned by Bill Shufelt, who brings his expertise as a sommelier and brewer to create exceptional non-alcoholic craft beers. His passion for brewing, commitment to quality, and personal experiences as an athlete drive the company's success and dedication to providing a healthier alternative for beer lovers.