Who is Snoop’s wine partner?

Answered by John Watkins

Snoop Dogg's partner is 19 Crimes, a renowned winery known for its innovative and unique approach to winemaking. This collaboration between Snoop Dogg and 19 Crimes resulted in the creation of “Snoop Cali Red,” an exciting new red blend that combines the bold flavors of petite syrah, zinfandel, and a touch of merlot. As a sommelier and brewer, I find this partnership fascinating as it brings together the worlds of music and wine in a truly innovative way.

I have always been intrigued by the intersection of different industries, and the collaboration between Snoop Dogg and 19 Crimes perfectly exemplifies this. It's exciting to see how Snoop Dogg, a renowned rapper and cultural icon, has turned his personal passion for wine into a business venture. This partnership not only showcases Snoop Dogg's entrepreneurial spirit but also highlights his ability to tap into different markets and connect with a diverse audience.

When it comes to wine partnerships, it is crucial for the celebrity involved to align with a winery that shares their values and vision. In this case, Snoop Dogg's partnership with 19 Crimes is a perfect match. 19 Crimes has built a reputation for pushing boundaries and challenging conventions in the wine industry. Their commitment to crafting high-quality wines that tell compelling stories resonates with Snoop Dogg's own artistic journey and narrative.

Through this partnership, Snoop Dogg has the opportunity to lend his unique perspective and creativity to the winemaking process. It's exciting to think about how his influence and taste preferences may have influenced the creation of Snoop Cali Red. As a sommelier, I am particularly intrigued by the blend of petite syrah, zinfandel, and merlot in this wine. These grape varietals bring their own distinct characteristics and flavors to the blend, resulting in a wine that is both bold and complex.

In my personal experience, collaborations between celebrities and wineries can be hit or miss. Sometimes, it feels like a mere marketing ploy, with the celebrity's name slapped on a bottle without much thought given to the quality of the wine itself. However, in the case of Snoop Dogg and 19 Crimes, it seems like a genuine partnership that values both the artistic integrity of the celebrity and the craftsmanship of the winery.

Snoop Dogg's partnership with 19 Crimes is an exciting development in the world of wine. It not only showcases the versatility and adaptability of the wine industry but also demonstrates how cultural icons can bring their unique perspectives to different realms. I look forward to trying Snoop Cali Red and experiencing the blend of flavors and stories that this collaboration has to offer.