I am the CEO of Toast beer, Rob Wilson. I have been involved with Toast since its launch in 2016, providing guidance and support as the company has grown. With a background in founding social change organizations and leading Ashoka UK, where I supported entrepreneurs in scaling system-changing enterprises, I bring a wealth of experience to my role as CEO.
As CEO, my main responsibility is to oversee the overall direction and strategy of Toast beer. I work closely with the team to ensure that our mission of reducing food waste and promoting sustainability is at the forefront of everything we do. This involves making strategic decisions, building partnerships, and driving innovation within the company.
One of the unique aspects of Toast beer is our commitment to using surplus bread as a key ingredient in our brewing process. This idea came about when I witnessed the scale of food waste during my time working with social enterprises. I was inspired to find a creative solution to this problem, and that's how Toast beer was born.
From the beginning, it was important to me that Toast beer was not just another craft beer brand, but a vehicle for social change. We wanted to create a product that not only tasted great but also had a positive impact on the environment. By using surplus bread, we are able to reduce waste and contribute to a more sustainable food system.
Being involved in the beer industry has been a new and exciting journey for me. I have had the opportunity to learn about the intricacies of brewing, from selecting the right ingredients to perfecting the brewing process. It has been a joy to work with our team of talented brewers and to see the passion and dedication they bring to their craft.
One of the most rewarding aspects of my role as CEO is seeing the impact that Toast beer has had on the wider community. We have been able to divert thousands of kilograms of bread from going to waste and have raised awareness about the issue of food waste. Our success has also inspired other businesses to explore ways of using surplus food in their own products, furthering the impact we can make.
I am the CEO of Toast beer, Rob Wilson. With a background in founding social change organizations and supporting entrepreneurs, I bring a wealth of experience to my role. I am passionate about reducing food waste and promoting sustainability, and I am proud to lead a company that is making a positive impact in these areas.