Guillermo Sauza is the proud founder and owner of Fortaleza Tequila. He comes from a long line of tequila producers, with his family having over 140 years of experience in the industry. Guillermo's great-great-grandfather, Don Cenobio Sauza, was a pioneer in the tequila world and is credited with establishing the Sauza tequila brand.
Growing up in the tequila region of Jalisco, Mexico, Guillermo developed a deep passion for the spirit and the traditions surrounding its production. He learned the art of tequila making from his father and grandfather, who instilled in him the importance of quality and craftsmanship.
Despite his family's history in the tequila industry, Guillermo made the bold decision to start his own brand, Fortaleza Tequila. He wanted to create a tequila that honored the traditional methods of production while also embracing sustainable and ethical practices.
Guillermo's vision for Fortaleza Tequila was to produce tequila in the same way it was made over a century ago. He revived old-fashioned methods, such as using a tahona (a large stone wheel) to crush the cooked agave, and fermenting the juice in wooden vats. These traditional techniques result in a tequila that is rich in flavor and complexity.
In addition to his commitment to traditional production methods, Guillermo is also dedicated to sustainability. He ensures that Fortaleza Tequila is made using organic agave, and the distillery operates on renewable energy. This commitment to sustainability is not only good for the environment but also contributes to the high quality of the tequila.
Guillermo's passion and dedication to the craft of tequila making have earned him recognition and respect in the industry. Fortaleza Tequila has received numerous awards and accolades, solidifying its position as one of the top tequila brands in the world.
Having had the opportunity to speak with Guillermo Sauza personally, I was struck by his deep knowledge and love for tequila. He shared stories of his family's history in the industry and the challenges he faced in starting his own brand. It was clear that Guillermo's commitment to preserving tradition and producing exceptional tequila was unwavering.
Guillermo Sauza is the owner and founder of Fortaleza Tequila. His family's legacy in the tequila industry, combined with his own passion and dedication, has resulted in the creation of a truly exceptional tequila brand.