Growing up with a father in the restaurant industry, Simms was exposed to the ins and outs of the business from an early age. However, he initially resisted following in his father's footsteps. It wasn't until he attended college and worked at various restaurants that he realized his true passion for the industry. Simms developed a deep appreciation for food, beverage, and the overall dining experience.
As the owner and CEO, Simms is heavily involved in all aspects of the business. He oversees the overall vision and direction of the company, ensuring that the Lazy Dog experience remains consistent across all locations. Simms places a strong emphasis on quality, from the ingredients used in the menu to the design and ambiance of each restaurant.
Simms' passion for food and beverage extends beyond just running a restaurant chain. He is also a knowledgeable sommelier and brewer, bringing a wealth of expertise to the table. His understanding of wine and beer allows him to curate an impressive selection for Lazy Dog's guests, offering a diverse range of options to complement the menu.
In addition to his role at Lazy Dog, Simms is actively involved in the community. He is a strong advocate for animal welfare and has partnered with various organizations to support pet adoptions and rescue efforts. This commitment to giving back is a core value of Lazy Dog, as the chain frequently hosts fundraisers and charity events.