Who Makes Michael Jordan Tequila?
Michael Jordan Tequila, also known as Cincoro Tequila, is crafted by a team of talented individuals who bring their expertise and passion to create exceptional tequila. The founders of Cincoro Tequila are a remarkable group of individuals who may seem unlikely partners at first glance, but their shared vision and dedication have resulted in a tequila brand that stands out in the market. Let's delve into the individuals behind the creation of Michael Jordan Tequila.
1. Michael Jordan:
NBA Hall of Famer Michael Jordan needs no introduction. Known for his incredible basketball skills and competitive spirit, Jordan brings his winning mentality and attention to detail to the creation of his tequila brand. As a tequila enthusiast himself, Jordan's involvement signifies his personal commitment to ensuring the highest quality product.
2. Wes Edens:
Wes Edens, co-owner of the Milwaukee Bucks, is not only a successful businessman but also a tequila aficionado. With a passion for spirits, Edens brings his knowledge and discerning taste to the table. His expertise in the business world also contributes to the strategic decisions made for the brand.
3. Jeannie Buss:
Jeannie Buss, owner of the Los Angeles Lakers, adds her unique perspective to the team. As a prominent figure in the sports industry, Buss understands the importance of branding and creating a product that resonates with consumers. Her influence on the marketing and branding aspects of Cincoro Tequila is invaluable.
4. Wyc Grousbeck and Emilia Fazzalari:
Wyc Grousbeck and Emilia Fazzalari, from the Boston Celtics organization, bring their distinct expertise to the team. Grousbeck, the owner and CEO of the Celtics, possesses a keen business acumen, while Fazzalari is an experienced entrepreneur. Together, they contribute their knowledge of the industry and their passion for tequila to ensure the success of Cincoro.
The collaboration of these basketball rivals turned allies creates a dynamic team with diverse skills and perspectives. Each member brings their unique background and experience, resulting in a tequila brand that is crafted with utmost care and precision.
Crafting Cincoro Tequila involves a meticulous process that starts with the selection of the finest 100% Weber blue agave, sourced from both the highland and lowland regions of Jalisco, Mexico. The agave is hand-harvested and slow-roasted to perfection, extracting the rich flavors and aromas that define Cincoro Tequila.
The next step is the fermentation process, where the agave juice is fermented using a proprietary yeast blend. This blend of yeasts contributes to the distinct flavor profile of each Cincoro expression. After fermentation, the tequila is distilled in small batches using traditional copper pot stills, ensuring the preservation of the agave's natural character.
The aging process is where Cincoro truly shines. The tequila is aged in a unique combination of new and used American oak barrels, as well as French oak barrels previously used for wine. This combination imparts a complex and balanced flavor profile to the tequila, with notes of vanilla, caramel, and subtle hints of spice.
Throughout the production process, the team behind Cincoro Tequila is involved in every step, ensuring the highest quality standards are met. From the selection of agave to the final bottling, each expression of Cincoro Tequila is crafted with precision and passion.
The team behind Cincoro Tequila, including Michael Jordan, Wes Edens, Jeannie Buss, Wyc Grousbeck, and Emilia Fazzalari, brings together their collective expertise and passion to create a tequila brand that is truly exceptional. Their dedication to quality and attention to detail is reflected in every bottle of Cincoro Tequila, making it a standout in the market.