New Level Brewing is owned by the Ross brothers, who decided to embark on their brewing journey while attending Maryland Deathfest. As a sommelier and brewer myself, I can understand the allure of being inspired by the intense energy of a music festival and the bold flavors of American craft beers.
The experience of attending Maryland Deathfest, with its death metal sets and vibrant atmosphere, must have been a catalyst for the Ross brothers' decision to start their own brewery. Being surrounded by like-minded individuals who appreciate the power and intensity of music and beer is a great source of inspiration. It's in these moments, when you're fully immersed in an environment that speaks to your passions, that ideas and dreams begin to take shape.
Spending time in their hotel room during the festival, the Ross brothers found themselves indulging in a variety of American craft beers. These beers are known for pushing the boundaries of flavor, showcasing bold and unique characteristics that set them apart. IPAs with insane levels of bitterness, stouts reminiscent of decadent desserts, and barley wines with high alcohol content are just a few examples of the styles they may have encountered.
As a brewer, I can appreciate the artistry and craftsmanship that goes into creating these beers. Crafting an insanely bitter IPA requires careful hop selection and precise brewing techniques to achieve that desired level of bitterness without overpowering the palate. Similarly, brewing dessert stouts involves a delicate balance of flavors, incorporating ingredients like chocolate, coffee, vanilla, and even fruits to create a rich and indulgent experience. And let's not forget about barley wines, which are known for their high alcohol content and complex malt profiles.
It's clear that the Ross brothers were drawn to these bold and flavorful beers, as they likely saw the potential to create their own unique brews that would captivate and excite fellow beer enthusiasts. Starting their own brewery would allow them to experiment, innovate, and share their passion with others.
Owning a brewery is no easy task, as it requires a deep understanding of the brewing process, business acumen, and a relentless drive to succeed. The Ross brothers would have had to invest significant time, effort, and resources into turning their dream into a reality. From acquiring the necessary equipment and ingredients to navigating the legal and regulatory aspects of the brewing industry, there are many challenges to overcome.
However, the payoff can be immensely rewarding. As a brewer, I can attest to the joy of creating something that brings people together, sparks conversations, and elicits smiles of appreciation. It's a way to express oneself, to tell a story through flavors and aromas, and to leave a lasting impression on the beer-drinking community.
The Ross brothers own New Level Brewing, a brewery that was born out of their passion for bold and flavorful American craft beers. Inspired by their experiences at Maryland Deathfest and fueled by their love for the artistry of brewing, they embarked on a journey to create their own unique beers. Owning a brewery is a labor of love, requiring dedication, creativity, and a deep understanding of the craft. But for those who are willing to put in the effort, the rewards can be truly extraordinary.