As an expert sommelier and brewer, I can understand the decision to change Sam Adams Boston Lager and I believe there are a few key reasons behind this decision.
1. Evolving Preferences: The beer industry has evolved significantly over the years, with consumers' tastes and preferences constantly changing. Craft beer has become immensely popular, and beer lovers are seeking out new and innovative flavors. By remastering Boston Lager, Samuel Adams aims to cater to the evolving preferences of today's beer enthusiasts.
2. Staying Relevant in a Competitive Market: The craft beer market has become highly competitive, with numerous breweries offering a wide array of styles and flavors. To stay relevant and maintain its position as a leader in the industry, Samuel Adams recognizes the need to adapt and appeal to a broader consumer base. By updating Boston Lager, they can attract new customers while still maintaining the loyalty of their existing fan base.
3. Quality Improvement: As a brewery that is dedicated to the craft of brewing, Samuel Adams is constantly striving to improve the quality of its beers. By remastering Boston Lager, they have the opportunity to enhance the flavor profile, balance, and overall drinking experience of the beer. This dedication to quality improvement is a testament to their commitment to brewing excellence.
4. Consumer Feedback: Samuel Adams has always valued consumer feedback and takes it into consideration when making decisions about their beers. They have likely received feedback from consumers expressing their desire for a brighter and more vibrant flavor profile in Boston Lager. By making these changes, Samuel Adams is responding to the preferences and desires of their loyal fan base.
5. Innovation and Creativity: Brewing is both an art and a science, and breweries often seek to push the boundaries of what is possible in terms of flavors and brewing techniques. By remastering Boston Lager, Samuel Adams has an opportunity to showcase their creativity and innovation. They can experiment with new hop varieties, brewing processes, and ingredients to create a more exciting and dynamic beer.
The decision to change Sam Adams Boston Lager is driven by a combination of factors including evolving consumer preferences, the need to stay relevant in a competitive market, a commitment to quality improvement, consumer feedback, and a desire to showcase innovation and creativity. By remastering their flagship beer, Samuel Adams aims to better cater to the tastes of today's beer lovers while maintaining their reputation as a leader in the craft beer industry.