As a sommelier and brewer, I have observed the rise in popularity of gin and the subsequent increase in its price. There are several factors contributing to the higher cost of gin and tonic.
1. Growth in the popularity of gin: Gin has become increasingly trendy in recent years, with more people discovering and enjoying this versatile spirit. This surge in demand has led to a corresponding increase in the number of gin distilleries and brands on the market. With more options available, the competition among distilleries has intensified, leading to higher prices.
2. Craftmanship and quality: Consumers are becoming more discerning about the products they consume, including their alcoholic beverages. People are no longer satisfied with mass-produced, generic spirits. Instead, they are seeking out craft gins that are made with attention to detail and high-quality ingredients. These artisanal gins are often produced in smaller quantities, which drives up their price. Additionally, the use of premium botanicals and traditional distillation methods further contribute to the higher cost.
3. Limited production and scarcity: Some distilleries produce gin in limited quantities, making it a sought-after and exclusive product. This limited availability can drive up the price as consumers are willing to pay a premium for a unique and rare gin. Furthermore, some distilleries may create special editions or seasonal releases, which also tend to be priced higher due to their limited production.
4. Premium tonic water: The rise of craft gin has also led to a demand for high-quality tonic water to accompany it. Many consumers now prefer artisanal and small-batch tonic waters that are made with natural ingredients and botanicals. These premium tonic waters tend to be more expensive than mass-produced alternatives, adding to the overall cost of a gin and tonic.
5. Changing drinking habits: People are drinking less but drinking better. Instead of consuming large quantities of cheap spirits, there is a growing appreciation for savoring and enjoying a well-crafted cocktail or drink. This shift in drinking habits means that consumers are willing to pay more for a higher quality gin and tonic experience, rather than opting for quantity over quality.
The increasing popularity of gin, the demand for craft and premium products, limited production, and changing drinking habits all contribute to the higher price of gin and tonic. While this may make it more expensive, it also reflects the growing appreciation for quality and craftsmanship in the world of spirits.