The name “Get 27” is an interesting one, with a history that dates back to the origins of the liqueur itself. The “Get” in Get 27 is actually pronounced as “Jet” due to its Gallic origins. This pronunciation adds a touch of French flair to the name, which is fitting for a liqueur that has been a staple in France since 1796.
The number 27 in the name refers to the original alcohol percentage of the liqueur. When Get 27 was first introduced, it had an alcohol content of 27%. However, over time, the alcohol percentage was reduced, and the name remained unchanged.
This reduction in alcohol content is not uncommon in the spirits industry. Many brands have adjusted their recipes and lowered their alcohol percentages to appeal to a wider audience. In the case of Get 27, the decision to reduce the alcohol content may have been driven by consumer preferences for lighter and less potent beverages.
The name Get 27 also serves as a way to differentiate this particular creme de menthe from other similar liqueurs on the market. By giving it a distinctive and memorable name, the brand is able to stand out and establish its own identity. The name creates intrigue and curiosity, making people wonder what the significance of the number 27 is and prompting them to try the liqueur to find out.
Furthermore, the name Get 27 has a certain simplicity to it. It is easy to remember and rolls off the tongue smoothly. This makes it more marketable and appealing to consumers, as they can easily recall the name when making a purchase or recommending it to others.
The name Get 27 is a combination of its Gallic pronunciation, “Jet,” and the original alcohol percentage of 27%. It has been used for centuries to distinguish this particular creme de menthe from others on the market, and its simplicity and memorability make it an effective and marketable name. So next time you enjoy a glass of Get 27, you can appreciate the history and thought behind its name.