Why is it called Wicked Weed Brewing?
Wicked Weed Brewing, a popular craft brewery based in Asheville, North Carolina, takes its name from the historical context of hops being considered a “wicked and pernicious weed” by King Henry VIII in 1519. This intriguing name reflects the rebellious spirit and innovative approach that Wicked Weed Brewing brings to the world of craft beer.
The story behind the name begins with King Henry VIII's ban on hops in brewing, claiming that it spoiled the taste of beer. However, the Germans and the Belgians, known for their brewing traditions, started using hops more and more as a replacement for other herbs and spices. This shift in brewing practices led to the rise of hop-centric beer styles, such as India Pale Ales (IPAs) and Belgian Tripels, which are now beloved by beer enthusiasts worldwide.
Wicked Weed Brewing embraces this historical connection by paying homage to the once “wicked” and forbidden ingredient. By incorporating hops into their brewing process, they challenge the notion that hops are detrimental to the taste of beer, instead showcasing the depth and complexity that hops can bring to a brew.
The name “Wicked Weed” itself carries a sense of rebelliousness and non-conformity, reflecting the brewery's willingness to push boundaries and experiment with unique and sometimes unconventional ingredients and brewing techniques. It speaks to their commitment to crafting bold, flavorful, and boundary-pushing beers.
Personally, as a sommelier and brewer, I find the name Wicked Weed Brewing intriguing and evocative. It sparks curiosity and draws attention to the brewery's approach to brewing. The name creates a sense of excitement and anticipation, making you eager to explore their lineup of beers and experience the flavors and aromas they have to offer.
Wicked Weed Brewing's name also serves as a reminder of how the perception of certain ingredients or brewing techniques can change over time. What was once considered “wicked” and banned is now celebrated and embraced, illustrating the dynamic and ever-evolving nature of the craft beer industry.
Wicked Weed Brewing's name is a nod to the historical ban on hops by King Henry VIII, which they use as inspiration to challenge traditional brewing practices and showcase the potential of hops in creating flavorful and innovative beers. The name captures the brewery's rebellious spirit and commitment to pushing boundaries, making it a fitting moniker for a craft brewery that thrives on experimentation and flavor exploration.