Bob's '47 is named after Bob Werkowitch, the former Brewmaster of Muehlebach Brewery. The name “Bob's '47” is derived from the year 1947 when Bob Werkowitch brewed a special beer for the US Brewmaster's Academy. This beer recipe became the inspiration for Boulevard's entry into the Lager category.
Bob Werkowitch's contribution to the brewing industry and his relationship with Boulevard Brewery's founder, John McDonald, make the name “Bob's '47” significant and meaningful. The use of Werkowitch's name honors his expertise and legacy in the brewing world.
The choice of the name “Bob's '47” also serves as a homage to the history and tradition of brewing. By referencing the year 1947, Boulevard Brewery pays tribute to the timeless art of beer making and the knowledge passed down through generations of brewers.
The name Bob's '47 not only captures the essence of the beer's heritage but also adds a personal touch to the brand. It creates a connection between the past and the present, bridging the gap between the brewing techniques of Werkowitch's era and Boulevard Brewery's modern interpretation.
Using a person's name in a brand not only adds a sense of familiarity but also humanizes the product. It gives the beer a story and personality, making it more relatable to consumers. The name Bob's '47 evokes a sense of craftsmanship and authenticity, appealing to beer enthusiasts who appreciate the history and craftsmanship behind their favorite brews.
Bob's '47 Lager is named after Bob Werkowitch, the former Brewmaster of Muehlebach Brewery, who shared his recipe with John McDonald. The name pays tribute to Werkowitch's contribution to the brewing industry and the history of brewing. It adds a personal touch and a sense of authenticity to the brand, resonating with beer lovers who appreciate the art and tradition of brewing.