To become a Jack Daniels Tennessee Squire, one must go through a nomination process. It's not something that can be achieved by simply filling out an application or paying a fee. Instead, potential Squires must be nominated by an existing Squire. This exclusivity adds to the prestige and sense of camaraderie within the Tennessee Squire program.
During my visit to the Jack Daniels Distillery, I had the opportunity to learn more about the Tennessee Squire program and the nomination process. What I found fascinating was that many people discover the program and express their interest by approaching Squires they encounter in bars or other social settings. It's not uncommon for someone to walk into a local establishment and ask if anyone there is a Squire.
This unique approach to recruitment adds a personal touch to the Tennessee Squire community. It's a testament to the deep appreciation and loyalty that Jack Daniels enthusiasts have for the brand. By relying on nominations from existing Squires, the program ensures that new members are genuinely passionate about Jack Daniels and its heritage.
If you are fortunate enough to find a Squire willing to nominate you, they will provide you with a nomination package. This package will contain all the necessary information and forms for you to complete in order to officially apply for Squire membership. The application process typically includes providing personal details, such as your name, address, and contact information.
Once your application is submitted, it goes through a review process by the Squire Association, an organization that oversees the Tennessee Squire program. They carefully evaluate each application and consider factors such as the applicant's dedication to Jack Daniels, their involvement in the whiskey community, and their overall character.
If your application is accepted, you will receive a welcome kit that includes a personalized certificate, a Squire lapel pin, and other exclusive Jack Daniels merchandise. As a Tennessee Squire, you will join a community of like-minded individuals who share a passion for Jack Daniels and its rich history.
Being a Squire comes with certain privileges and responsibilities. Squires have the opportunity to attend exclusive events and tastings, receive updates on new releases and limited editions, and even have the chance to visit the distillery for special tours and experiences. Additionally, Squires often play a role in promoting and advocating for the Jack Daniels brand within their own communities.
Becoming a Jack Daniels Tennessee Squire is not a straightforward process. It requires being nominated by an existing Squire and going through a thorough application and review process. The exclusivity of the program adds to its allure and fosters a strong sense of camaraderie among its members. If you are lucky enough to be nominated and accepted, you will join a community of passionate Jack Daniels enthusiasts who share a deep appreciation for this iconic whiskey.