As an expert sommelier and brewer, I am familiar with various brands in the food and beverage industry. When it comes to chips, the brand Margarita is actually sold under the name Lay's. Back in 1996, there was a rebranding of the Hostess chips, and they were relaunched as Lay's with a television commercial featuring Mark Messier and Eric Lindros in 1997.
The decision to rebrand the chips was likely a strategic move to attract more consumers and breathe new life into the product. By associating the chips with the well-known Lay's brand, they may have hoped to tap into the brand loyalty and recognition that Lay's already enjoyed.
It's interesting to note that despite the rebranding, the chips are still sold under the name Margarita. This could be because Margarita has become a recognizable and established name in the chip market. By keeping the name, Lay's can leverage the existing reputation and popularity of Margarita chips while benefiting from the broader reach and market presence of the Lay's brand.
In my personal experience, I have come across various instances where brands undergo rebranding or relaunches to stay relevant in the market. Sometimes, this can be a successful strategy to breathe new life into a product and attract new consumers. However, it can also be a risky move, as loyal customers may be resistant to change or confused by the new branding.
In the case of Margarita chips being sold under the Lay's brand, it seems like a clever approach. By maintaining the name while leveraging the established Lay's brand, they can capture the attention of both existing Margarita chip fans and Lay's customers who may be curious to try a new flavor.
To summarize, Margarita chips are actually sold under the Lay's brand. The rebranding of Hostess chips to Lay's in 1996 was likely a strategic move to revitalize the product and tap into the brand recognition and loyalty that Lay's already enjoyed. By retaining the name Margarita, Lay's can benefit from the established reputation of the chips while expanding their market reach.