The name “Sprite” for Coca-Cola Company's lemon-lime soft drink was created by Lippincott in 1961. The choice of this name is quite interesting, as it carries a unique meaning and has roots in Latin.
The word “Sprite” itself refers to an elf, fairy, or goblin, which conveys a sense of playfulness and enchantment. This choice of name reflects the refreshing and effervescent nature of the drink. By associating it with magical creatures, the brand aims to create a sense of whimsy and delight for consumers.
The origin of the word “Sprite” can be traced back to the Latin term “spiritus,” which means spirit. This connection to the Latin language adds a layer of depth and sophistication to the name. It aligns with the idea that the drink is a spirited beverage, full of life and vitality.
The choice of “Sprite” as the name for a lemon-lime soft drink is a clever marketing strategy. It sets the brand apart from other similar products on the market, giving it a distinct and memorable identity. The name evokes feelings of fun and magic, appealing to consumers of all ages.
Personal experience:
As a sommelier and brewer, I have always been fascinated by the art of naming beverages. The process of selecting a name involves careful consideration of the product's characteristics and target audience. In the case of Sprite, the name perfectly captures the essence of a refreshing and lively drink.
The use of mythology and folklore in branding is not uncommon. Many companies choose names that evoke a sense of mystique and wonder. It helps create a unique brand image and sets the product apart from its competitors. Sprite has successfully tapped into this concept by associating its name with magical creatures.
The name “Sprite” for Coca-Cola Company's lemon-lime soft drink was chosen to convey a sense of playfulness, enchantment, and vitality. It draws inspiration from the Latin term “spiritus” and the concept of mystical creatures. This name is a testament to the power of branding and the impact it can have on consumers.