Whaler's rum is currently owned by Maui Brewing Co., a craft brewery based in Hawaii. This ownership change occurred in 2013 when Maui Brewing Co. acquired the brand from the previous owners, Heaven Hill Distilleries.
I remember when Whaler's rum was being produced in Kentucky by Heaven Hill, as I had the opportunity to taste some of their offerings during that time. However, it seems that sometime in the last ten years, the production of Whaler's rum returned to its roots in Hawaii.
The decision to bring Whaler's rum back to Hawaii was likely driven by the brand's connection to the Hawaiian culture and its rich history on the islands. Whaler's rum is named after the whaling industry that was prominent in Hawaii during the 19th century, and the brand pays homage to the sailors and seafarers who contributed to the development of the islands.
Maui Brewing Co., as the current owner of Whaler's rum, is known for its commitment to using local ingredients and supporting the Hawaiian community. They have a strong focus on sustainability and have even implemented initiatives such as using solar power and composting spent grain from their brewing operations. This dedication to the environment and the local community is likely to be reflected in the production and sourcing of ingredients for Whaler's rum.
It's worth noting that Whaler's rum offers a range of flavored rums, including popular options like coconut, pineapple, and vanilla. These flavors not only enhance the drinking experience but also showcase the tropical essence of Hawaii.
In my personal experience, I have found Whaler's rum to be a delightful addition to cocktails, particularly in tiki-inspired drinks. The flavors are well-balanced, and the rum itself is smooth and enjoyable to sip on its own. Whether you're looking for a refreshing rum cocktail or a tropical twist to your favorite rum-based drink, Whaler's rum offers a versatile range of options to suit various preferences.
The ownership of Whaler's rum by Maui Brewing Co. has allowed the brand to further embrace its Hawaiian roots and continue its commitment to quality and sustainability. With their expertise in craft beer and dedication to the local community, Maui Brewing Co. is well-positioned to nurture the growth and success of Whaler's rum in the years to come.