The Boston Beer Company, known for its flagship brand Samuel Adams, owns a few additional trade names and product lines. These include the Hardcore Cider Company and the Twisted Tea Brewing Company. These separate entities allow the company to produce and market hard cider and hard iced tea, which are distinct from the traditional beer offerings under the Samuel Adams brand.
The Hardcore Cider Company is a subsidiary of the Boston Beer Company that focuses on producing hard cider. Hard cider is an alcoholic beverage made from fermented apple juice. It has a rich history and has become increasingly popular in recent years. The Boston Beer Company recognized the potential in this market and decided to create a separate brand to cater to cider enthusiasts. By establishing the Hardcore Cider Company, they were able to develop and market a range of hard cider products that are distinct from their beer offerings.
Similarly, the Twisted Tea Brewing Company is another subsidiary of the Boston Beer Company but focuses on producing hard iced tea. Hard iced tea is an alcoholic beverage that combines the refreshing qualities of iced tea with the kick of alcohol. This unique combination has gained popularity among those who enjoy a refreshing and slightly sweet alcoholic beverage. By creating the Twisted Tea Brewing Company, the Boston Beer Company was able to tap into this market and provide consumers with a different beverage option.
It is worth noting that the Boston Beer Company intentionally keeps these subsidiary brands separate from the Samuel Adams brand. This is likely done to maintain the distinct identity and positioning of each product line. By creating separate entities for hard cider and hard iced tea, the company can focus on developing and marketing these products without diluting the reputation and image of the Samuel Adams brand.
The Boston Beer Company owns the trade names Hardcore Cider Company and the Twisted Tea Brewing Company, which allow them to produce and market hard cider and hard iced tea, respectively. These brands are intentionally kept separate from the Samuel Adams brand to maintain their individual identities and cater to different consumer preferences.