Jose Cuervo is not the same as 1800 tequila. While both brands are owned by the Beckmann family and are produced in Jalisco, Mexico, they have distinct differences in terms of taste, quality, and brand positioning.
Let's start with the taste. Jose Cuervo is known for its bold and robust flavor profile, with notes of agave, caramel, and oak. It is a classic and widely recognized tequila that is often used in cocktails and mixed drinks. On the other hand, 1800 tequila has a smoother and more refined taste, with a focus on the natural flavors of the blue agave plant. It is often enjoyed neat or on the rocks, highlighting the quality and craftsmanship of the tequila.
In terms of quality, both Jose Cuervo and 1800 tequila are made from 100% blue agave, which is a mark of authenticity and higher quality compared to tequilas made with a mixto (a blend of agave and other sugars). However, 1800 tequila is often considered a premium brand, with a greater emphasis on the aging process and the use of high-quality ingredients. The tequila is aged in oak casks, which imparts a smoother and more complex flavor profile.
Another key difference between the two brands is their brand positioning. Jose Cuervo is a well-established and widely available tequila brand that has been around for many years. It is often associated with traditional Mexican culture and is a popular choice for both casual and professional bartenders. On the other hand, 1800 tequila positions itself as a more upscale and premium brand, appealing to tequila connoisseurs and those looking for a more refined drinking experience.
In terms of availability, both Jose Cuervo and 1800 tequila are distributed worldwide and can be found in many liquor stores and bars. However, the range of products and expressions may vary, with 1800 tequila offering a wider variety of aged tequilas and special editions.
While both Jose Cuervo and 1800 tequila are Mexican brands owned by the same family, they have distinct differences in taste, quality, and brand positioning. Whether you prefer the bold and robust flavor of Jose Cuervo or the smooth and refined taste of 1800 tequila, both brands offer a unique tequila experience worth exploring.