To the best of my knowledge and based on my experience as a sommelier and brewer, there have been no changes made to the distribution of Russell's Reserve. This means that each state is allocated a specific amount of the product, and this allocation remains consistent.
The concept of allocation in the beverage industry is not uncommon. Many popular and highly sought-after products, especially limited editions or small-batch releases, are allocated to ensure fair distribution and prevent shortages in specific markets. This practice is particularly prevalent in the whiskey industry, where demand often exceeds supply.
Russell's Reserve, a premium bourbon brand produced by Wild Turkey, falls into this category. It is highly regarded for its quality and craftsmanship, attracting a dedicated following of whiskey enthusiasts. As a result, the brand carefully controls the distribution of Russell's Reserve to ensure it is available to consumers across different states.
From my personal experience, I have witnessed the allocation process in action. In some cases, I have seen retailers or bars receive a specific number of bottles based on their historical purchases or sales volume. This ensures that supply is distributed fairly and that each establishment has the opportunity to offer this sought-after product to its customers.
It's important to note that the allocated amount of Russell's Reserve can vary from state to state, as it depends on factors such as market demand and the brand's production capacity. Some states may receive a higher allocation due to larger consumer markets or stronger demand for premium bourbons, while others may receive a smaller allocation.
In addition to allocation, other factors can influence the availability of Russell's Reserve in specific locations. For example, the brand may prioritize certain markets or establishments that have demonstrated a strong commitment to promoting and selling their products. This could result in some retailers or bars having more consistent access to Russell's Reserve compared to others.
The allocation of Russell's Reserve is part of a strategic approach to ensure fair distribution and meet market demand for this highly regarded bourbon. While the specific allocation amounts may vary by state, the practice of allocating the product remains in place to manage supply and ensure that consumers have the opportunity to experience this exceptional whiskey.