It is true that BODYARMOR is owned by The Coca-Cola Company. As an expert sommelier and brewer, I have come across various brands and ownerships in the beverage industry, and I can provide you with a more detailed explanation about this particular case.
BODYARMOR is an American sports drink brand that has gained popularity in recent years. It was founded in 2011 by Mike Repole, who is also known for his involvement in the success of Vitaminwater. The brand positioned itself as a healthier alternative to traditional sports drinks, offering products that are low in sodium and high in potassium, with no artificial flavors or sweeteners.
In 2018, The Coca-Cola Company acquired a minority stake in BODYARMOR, showing its interest in the growing market of sports drinks. This partnership allowed BODYARMOR to benefit from Coca-Cola's extensive distribution network and marketing expertise. However, it is important to note that Coca-Cola does not fully own BODYARMOR. The exact percentage of ownership is not disclosed publicly, but it is clear that Coca-Cola has a significant stake in the brand.
This acquisition by Coca-Cola has brought about some changes in the BODYARMOR brand. For example, Coca-Cola has helped expand the distribution of BODYARMOR products, making them more widely available to consumers. Additionally, the partnership has allowed BODYARMOR to leverage Coca-Cola's marketing resources, including collaborations with professional athletes such as Kobe Bryant and James Harden, to increase brand awareness and reach a broader audience.
From a personal perspective, I have witnessed the impact of this partnership firsthand. As a consumer, I have noticed an increase in the availability of BODYARMOR products in various retail locations, including convenience stores, supermarkets, and even fitness centers. The brand's marketing efforts have also caught my attention, with endorsements from well-known athletes and advertisements on television and social media platforms.
BODYARMOR is indeed owned by The Coca-Cola Company, although the exact extent of their ownership is not publicly disclosed. This partnership has allowed BODYARMOR to benefit from Coca-Cola's distribution network and marketing resources, resulting in increased availability and brand awareness.