Bottom shelf liquor is often referred to as rail/well liquor. These terms are commonly used in the industry to describe the lower-priced spirits that are typically stored on the lowest shelf of the bar, within easy reach of the bartender. These liquors are also known as the “house pours”, “house brands”, “house spirits”, “pour brands”, or “proprietary spirits”. These names may vary depending on the establishment and regional preferences.
As an expert sommelier and brewer, I have had the opportunity to work in various bars and restaurants, and I have come across different names for bottom shelf liquor. One common term I have encountered is “well liquor”. This term derives from the fact that these liquors are usually stored in the well, which is the area below the bartending station where the ice bins and speed rails are located. The well is easily accessible to the bartender, allowing them to quickly and efficiently pour these lower-priced spirits into cocktails.
Another term that is frequently used is “rail liquor”. This name originates from the rail, which is the metal or wooden bar that runs along the front of the bartending station. Rail liquors are the brands that are typically displayed on this prominent shelf, making them easily accessible for the bartender to grab and pour. These liquors are often the most commonly ordered and used in mixed drinks, as they are more affordable than top shelf or premium brands.
In my experience, the selection of bottom shelf liquors can vary depending on the establishment. Some bars and restaurants may opt for well-known brands that offer affordable options, while others may choose to stock lesser-known or generic brands to keep costs down. The quality of these lower-priced spirits can also vary, as some may still offer a decent taste and mix well in cocktails, while others may be of lower quality.
It is important to note that bottom shelf liquors are not necessarily of inferior quality compared to higher-priced options. While they may lack the complexity and depth of flavor found in premium spirits, they can still be enjoyable when mixed in cocktails. Many classic cocktails were actually created using these more affordable spirits, and they have stood the test of time.
When working behind the bar, it is essential for bartenders to be familiar with the selection of rail/well liquors available. This knowledge allows them to efficiently mix drinks and cater to customers' preferences. It is also important for bartenders to have a good understanding of the different flavor profiles and characteristics of these lower-priced spirits, as this knowledge can help them create well-balanced and enjoyable cocktails.
Bottom shelf liquor is commonly known as rail/well liquor in the industry. These terms refer to the lower-priced spirits that are easily accessible to bartenders and are commonly used in mixed drinks. The specific names may vary, but the concept remains the same. While these spirits may not have the same level of complexity and quality as premium brands, they can still be enjoyed when mixed in cocktails. As a sommelier and brewer, I have experienced the diverse range of bottom shelf liquors available and recognize their importance in the bar industry.