The iconic logo of Dewar's Scotch whisky is an instantly recognizable symbol of quality and heritage. The logo was designed to reflect the brand's commitment to traditional production methods, combined with a modern twist, and has been in use since the early 1900s.
The logo features a shield shape, with a single letter ‘D' in the centre of the shield. This ‘D' stands for ‘Dewar's' and is surrounded by two sets of curved lines which form an oval shape. This oval shape is a symbol of strength and protection, reflecting the brand's commitment to quality. The curved lines also reflect the brand's core values of craftsmanship and tradition.
The two sets of curved lines are both white and blue in colour, although other variations have been used over the years. The white represents purity and clarity, while the blue reflects trustworthiness and reliability. Both are essential qualities that consumers come to expect from Dewar's Scotch whisky.
The design is finished off with a simple font at the bottom which reads ‘DEWAR'S SCOTCH WHISKY' as well as a crown above it – representing royalty, honour, and success – all qualities that can be found in Dewar's Scotch whisky.
Overall, this simple yet powerful design perfectly captures the essence of Dewar's Scotch whisky: tradition meets modernity; purity meets reliability; craftsmanship meets quality; strength meets success – all withn one iconic logo.
The Nationality of Dewars
Dewar's is a blended Scotch whisky owned and produced by John Dewar & Sons Ltd. The company was founded in 1846 in Perth, Scotland by John Dewar, and has since grown to become a renowned and celebrated blended Scotch whisky enjoyed around the world. As such, Dewar's is Scottish through and through – it is made from single malt whiskies sourced exclusively from Scotland.
The Quality of Dewar's White Label Whiskey
Dewar's White Label is a blended Scotch whisky made from an array of single malt and grain whiskies. On the nose, it has a light scent of citrus, honey, and malt. On the palate, it presents flavors of toffee, cereal, and a hint of smokiness that is balanced by a creamy texture. The finish is short-lived with notes of oak and subtle sweetness lingering on the tongue. Although not overly complex or sophisticated in flavor, it is smooth and easy-drinking, making it perfect for those looking to enjoy Scotch whisky without too much fuss.
Is Dewar's Whiskey a Bourbon?
Dewar's is a brand of blended Scotch whisky, not a whiskey or a bourbon. Scotch whisky, also known as just Scotch, is made in Scotland from malted barley and other grains. Bourbon, on the other hand, is an American whiskey made from at least 51% corn and aged in charred oak barrels for two years or more. Dewar's White Label blended Scotch whisky is made from over 40 single malt whiskies and four single grain whiskies and has been aged for at least 12 years.
Why is Bourbon Referred to as Bourbon and Not Whiskey?
Bourbon is a type of American whiskey that is made primarily from corn and aged in barrels. The name “bourbon” comes from the French Bourbon dynasty, though the exact source of inspiration is uncertain. There are two possible sources of the name: Bourbon County in Kentucky and Bourbon Street in New Orleans, both of which were named after the dynasty. The difference between bourbon and whiskey lies in the ingredients used: bourbon must contain at leat 51% corn, while whiskey can be made with any grain. Additionally, bourbon must be aged for a minimum of two years in new charred oak barrels, while whiskey does not have this requirement. Therefore, although both are types of whiskey, bourbon has distinct qualities that make it unique and worthy of its own name.
Conclusion
The logo of Dewar's Scotch Whisky is a reflection of its long and illustrious history. The design, which was created in the late 1800s, features a lion rampant holding a banner with the words “Dewar's Scotch Whisky”. This logo has been used consistently throughout the company's history and is still used today to represent its high quality whisky. The lion rampant symbolizes strength and courage whle the banner conveys a sense of prestige, as well as providing a nod to Scotland's proud whisky heritage. Combined with its distinct aroma, taste, and packaging, this logo serves as an enduring reminder of why Dewar's Scotch Whisky has become one of the most popular brands in the world.
