There has been a remarkable surge in the number of ready-to-drink (RTD) brands available on the market in recent years. According to beverage retailer Drizly, there are currently close to 650 RTD brands listed on their platform. This is a significant increase from the 450 brands available in 2021, representing a 45% growth over the previous year. What's even more astounding is that this figure represents a staggering 170% increase compared to 2019.
The explosive growth of the RTD category is a testament to the growing demand for convenient and portable beverages that can be enjoyed on the go. Consumers are increasingly seeking out beverages that offer a combination of flavor, convenience, and quality, and RTDs have emerged as a popular choice.
As an expert sommelier and brewer, I have witnessed firsthand the rise of the RTD market. When I first started my career, the RTD segment was relatively small, with only a handful of brands available. However, over the years, I have seen the category expand and diversify, with new and innovative brands entering the market.
The increasing number of RTD brands can be attributed to several factors. Firstly, advancements in packaging technology have made it easier for beverages to be conveniently packaged in portable formats. This has opened up opportunities for a wider range of products, including canned cocktails, wine spritzers, and hard seltzers.
Additionally, the rise of e-commerce platforms and online retailers has made it easier for smaller, niche RTD brands to reach a wider audience. Previously, these brands may have struggled to secure shelf space in traditional brick-and-mortar stores. However, with the advent of online marketplaces, they can now showcase their products to a global customer base.
Furthermore, the changing consumer preferences and the desire for healthier options have also fueled the growth of the RTD market. Many brands have responded to this demand by offering low-calorie, low-sugar, and natural ingredient options. This has attracted health-conscious consumers who are looking for convenient alternatives to traditional alcoholic beverages.
The number of RTD brands has experienced a significant surge in recent years, with nearly 650 brands currently available on platforms like Drizly. This growth can be attributed to factors such as advancements in packaging technology, the rise of e-commerce, and changing consumer preferences. As an expert in the industry, I am excited to see how the RTD category continues to evolve and innovate in the coming years.