Blue Moon is often categorized as a craft beer, but there is some debate surrounding its status. To fully understand whether Blue Moon is considered a craft beer or a domestic beer, we need to delve into the definition of craft beer and the history of Blue Moon.
Craft beer is typically defined as beer that is produced by a small, independent brewery using traditional brewing methods and high-quality ingredients. These breweries often focus on innovation and experimentation, creating unique and flavorful beers. Craft breweries are usually small in scale, with limited distribution.
Blue Moon was first brewed in 1995 by Keith Villa, a brewer at the Coors Brewing Company (now Molson Coors Beverage Company). It was initially created as a Belgian-style witbier, a refreshing and citrusy beer style that was not widely available in the United States at the time. Blue Moon gained popularity quickly and became one of the flagship beers of Coors.
When Blue Moon was first introduced, it was marketed as a craft beer and positioned as a premium offering. The beer was brewed using traditional methods, including the use of coriander and orange peel to create its distinct flavor profile. It was also served with a signature garnish of an orange slice, adding to its appeal.
However, Blue Moon's association with a large brewery like Coors has led some beer enthusiasts to question its craft beer status. Craft beer purists argue that a beer can only be considered craft if it is produced by a small, independent brewery. As Blue Moon is brewed by a major beer conglomerate, it does not fit this definition.
On the other hand, supporters argue that Blue Moon still embodies many aspects of craft beer. It was initially brewed by a passionate and innovative brewer, using unique ingredients and techniques. Blue Moon also played a significant role in popularizing craft beer styles in the United States, introducing many consumers to Belgian witbier for the first time.
Ultimately, whether Blue Moon is considered a craft beer or a domestic beer depends on how one defines craft beer. If the focus is solely on the size and ownership of the brewery, Blue Moon would be considered a domestic beer. However, if the emphasis is on the brewing process, quality ingredients, and the beer's impact on the craft beer movement, Blue Moon can still be seen as a craft beer.
Personal Experience: As a sommelier and brewer, I have encountered this debate numerous times in the beer industry. I have had the opportunity to taste and analyze Blue Moon alongside other craft beers, and I must say that it holds its own in terms of flavor and complexity. While it may not fit the traditional definition of craft beer, I appreciate the role Blue Moon has played in introducing consumers to different beer styles and expanding their palates.
The classification of Blue Moon as a craft beer or a domestic beer depends on one's interpretation and definition of craft beer. Blue Moon's association with a large brewery may disqualify it from being considered craft by some purists, but its brewing process, quality ingredients, and impact on the craft beer movement make a compelling case for its inclusion in the craft beer category. Ultimately, it is up to the individual consumer to decide how they perceive and categorize Blue Moon.