In my experience as a sommelier and brewer, I have had the opportunity to taste and compare both Kraken and Captain Morgan rums. While both are popular choices among rum enthusiasts, I have found that Captain Morgan tends to be smoother and more enjoyable overall.
The first noticeable difference between the two is the flavor profile. Captain Morgan has a subtly sweet and smooth taste, with hints of vanilla and caramel. The cherry flavor, while present, is not overpowering and adds a pleasant undertone to the rum. On the other hand, Kraken's attempt at a cherry flavor has a more pronounced liquorice note, which I personally found to be somewhat distracting and not as enjoyable.
In terms of smoothness, Captain Morgan takes the lead. The rum goes down smoothly with a velvety texture, making it a delight to sip on its own or use in cocktails. Kraken, while not necessarily harsh, does not have the same level of smoothness. It has a slightly sharper bite and a heavier mouthfeel, which may not be to everyone's liking.
Another aspect to consider is the versatility of the rums. Captain Morgan is known for its versatility and ability to blend well with a variety of mixers and flavors. It can be used in classic cocktails like the Mojito or the Cuba Libre, as well as in more adventurous creations. Kraken, on the other hand, may be more limited in its applications due to its distinct flavor profile. While it can still be used in cocktails, the liquorice note may not pair well with all ingredients and may require more careful consideration when mixing.
Personal preference plays a significant role when it comes to choosing between Kraken and Captain Morgan. However, based on my own experiences and the feedback I have received from customers and fellow enthusiasts, I have found Captain Morgan to be the preferred choice for its smoothness, subtle cherry flavor, and overall versatility. That being said, taste is subjective, and it is always worth exploring and experimenting to find the rum that best suits your palate and preferences.