Lakefront Brewery is indeed making a significant change by moving exclusively to cans for their beer packaging. This transition means that their beer will no longer be available in bottles, but rather in the more convenient and portable aluminum cans. According to Klisch, the co-founder of Lakefront Brewery, the decision to switch to cans does not involve any changes to the beer recipes themselves. The focus is solely on the container in which the beer is packaged.
As a sommelier and brewer, I understand the importance of packaging when it comes to preserving the quality and freshness of a beverage. While some may argue that beer tastes better when consumed from a bottle, cans have come a long way in recent years and are now considered a superior option for beer packaging. In fact, many craft breweries have already made the switch to cans due to their numerous advantages.
One of the main benefits of cans is their ability to protect the beer from light and oxygen. Light exposure can lead to a phenomenon known as “skunking,” which negatively affects the flavor and aroma of the beer. Additionally, oxygen can cause oxidation, leading to off-flavors and spoilage. Cans provide a superior barrier to both light and oxygen, ensuring that the beer maintains its quality and freshness for a longer period of time.
Furthermore, cans are highly portable and convenient. They are lightweight and easily stackable, making them ideal for outdoor activities such as camping, picnics, and beach trips. Cans are also more durable than glass bottles, reducing the risk of breakage and making them safer to transport. Additionally, cans cool down faster than bottles, which is a desirable feature for those who enjoy their beer chilled.
Lakefront Brewery's decision to switch to cans is not only a practical one but also an environmentally friendly choice. Cans are more easily and efficiently recycled compared to glass bottles. They have a lower carbon footprint and require less energy to produce. By embracing cans, Lakefront Brewery is taking a step towards sustainability and reducing their environmental impact.
While the beer itself will remain unchanged, it is worth noting that the packaging process will undergo some adjustments. The giant room where the beer is packaged will need to be modified to accommodate the canning equipment. This transition may involve reconfiguring the layout, investing in new machinery, and training staff on the canning process. However, these changes are necessary in order to ensure a smooth and efficient production of canned beer.
Lakefront Brewery's decision to move exclusively to cans is a strategic move that offers numerous benefits. The switch to cans provides better protection for the beer, enhances portability and convenience, reduces environmental impact, and aligns with the industry trend of embracing cans. While the container may change, the quality and taste of Lakefront Brewery's beer will remain unaffected.