Is truly owned by Budweiser?

Answered by Arthur Reyes

As an expert sommelier and brewer, I can provide some insights into the ownership of the popular brand, Truly. Contrary to what was mentioned in the previous statement, Truly is not owned by Budweiser or Anheuser-Busch. Instead, it is owned by Boston Company, which is also the parent company of Sam Adams beer.

Boston Beer Company, founded by Jim Koch in 1984, has established itself as a prominent player in the industry. However, recognizing the growing popularity of hard seltzers, the company entered this market with their own brand called Truly. Since its launch in 2016, Truly has experienced remarkable success and has become one of the leading brands in the hard seltzer category.

It is worth noting that Anheuser-Busch, the parent company of Budweiser, has also made its move into the hard seltzer market with its brand, Bud Light Seltzer. This might be the reason for the confusion in the initial statement. Bud Light Seltzer is a direct competitor to Truly and other established brands like White Claw.

The rise of hard seltzers in recent years can be attributed to several factors. These beverages offer a refreshing and low-calorie alternative to beer and other alcoholic beverages. The demand for healthier and lighter options has led to the popularity of hard seltzers among consumers, particularly younger demographics.

In my personal experience, I have seen the growing demand for hard seltzers firsthand. As a sommelier, I have encountered customers who are looking for lighter and more refreshing options, especially during the summer months or when seeking a lower- alternative. Hard seltzers like Truly have become a trendy choice in these situations.

Truly is not owned by Budweiser or Anheuser-Busch. It is a brand owned by Boston Beer Company, which recognized the potential of the hard seltzer market and successfully entered the industry with its own product. The rise of hard seltzers can be attributed to the demand for healthier and lighter alcoholic beverages, and Truly has emerged as a leading brand in this category.