Trader Joe's describes these chips as “spicy, ire-zest-tible little scrolls made from stone ground corn masa.” The use of the word “ire-zest-tible” in their description is clever and adds a touch of playfulness to their marketing. It certainly piques my curiosity and makes me want to give these chips a try.
The combination of chili and lime flavors is a classic pairing that is both tangy and spicy. The use of stone ground corn masa adds a rustic and authentic touch to these chips, making them stand out from other commercially produced tortilla chips. I can imagine the satisfying crunch and burst of flavor that these chips would provide.
While I may not have personal experience with these specific chips, I can draw parallels to my own experiences in the world of beverages. Craft breweries, for example, often have flagship beers that become their best-sellers. These beers may have distinct flavors, interesting brewing techniques, or simply a well-balanced and enjoyable taste that captures the palate of a wide range of consumers.