The Vizzy controversy revolves around the labeling of Vizzy hard seltzer products, specifically the Vizzy Mimosa Hard Seltzer. The controversy led to a class action lawsuit against Molson Coors Beverage Co., the company behind Vizzy, alleging that the product was misleadingly labeled.
The specific claim made in the lawsuit was that Vizzy products were labeled as having “antioxidant vitamin C from acerola superfruit.” The plaintiffs argued that this labeling was deceptive because the amount of vitamin C in the product was minimal and did not provide any significant health benefits.
The lawsuit alleged that the labeling of Vizzy Mimosa Hard Seltzer as having antioxidant vitamin C from acerola superfruit was a violation of various consumer protection laws, including false advertising and unfair competition laws.
As a result of the controversy, Molson Coors agreed to a $9.5 million class action lawsuit settlement to resolve the claims. The settlement includes monetary compensation for consumers who purchased Vizzy products and changes to the labeling and marketing of Vizzy hard seltzers.
The controversy highlights the importance of accurate and transparent labeling in the food and beverage industry. Consumers rely on product labels to make informed decisions about the products they purchase, and misleading or deceptive labeling can undermine trust in a brand.
It is worth noting that the Vizzy controversy is not unique to this brand or product. The beverage industry, particularly the hard seltzer market, has faced criticism for misleading or exaggerated claims on product labels. This case serves as a reminder for companies to ensure that their labeling accurately reflects the contents and benefits of their products.
The Vizzy controversy stemmed from the labeling of Vizzy hard seltzer products, specifically the Vizzy Mimosa Hard Seltzer, as having “antioxidant vitamin C from acerola superfruit.” The lawsuit alleged that this labeling was misleading and deceptive. Molson Coors agreed to a settlement to resolve the claims, highlighting the importance of accurate and transparent labeling in the food and beverage industry.