Modern Times brewery was recently acquired by Maui Brewing in a deal worth $15.3 million. This acquisition came as a surprise to many in the brewing industry, as Maui Brewing initially bid $7.62 million for the brewery. The fact that they ended up paying twice the amount they originally offered speaks volumes about the value they saw in Modern Times.
As an expert sommelier and brewer, I have always admired the innovation and quality that Modern Times brings to the craft beer scene. Their unique and creative brews have earned them a loyal following and a reputation for pushing the boundaries of what beer can be. So, when I heard about Maui Brewing's acquisition, I couldn't help but be intrigued.
Maui Brewing, based in Hawaii, has been making waves in the craft beer world for quite some time. They are known for their commitment to sustainability and their use of local ingredients in their brews. This aligns well with Modern Times' own ethos, as they have also made sustainability a key focus in their operations.
The decision to acquire Modern Times was likely driven by a combination of factors. Firstly, Modern Times' strong brand presence and loyal customer base would undoubtedly be a valuable addition to Maui Brewing. By acquiring Modern Times, Maui Brewing gains access to a wider market and the opportunity to expand their reach beyond Hawaii.
Secondly, the acquisition allows Maui Brewing to tap into Modern Times' expertise in brewing unique and innovative beers. Modern Times has gained a reputation for their experimental brews, often incorporating unusual ingredients and flavors. This expertise can help Maui Brewing to further differentiate themselves in the competitive craft beer market.
Additionally, the acquisition may provide Maui Brewing with the opportunity to collaborate and learn from the talented team at Modern Times. Sharing knowledge and expertise between breweries can lead to exciting new developments in brewing techniques and flavor profiles.
From a personal standpoint, I have had the pleasure of trying beers from both Maui Brewing and Modern Times. Each brewery has its own distinct style and flavor profiles that I find enjoyable in different ways. I can only imagine the exciting possibilities that lie ahead with this acquisition.
It is Maui Brewing that bought Modern Times brewery for $15.3 million. This acquisition represents a significant investment in the future of craft beer, bringing together two breweries with a shared commitment to quality, innovation, and sustainability. I eagerly await what this collaboration will bring to the brewing world and look forward to trying the exciting beers that will surely emerge from this partnership.