Amsterdam’s New Beer

Craft enthusiasts rejoice! There's a new player in town, and it's making waves in the beer industry. Introducing New Amsterdam Beer, a virtual brewery that has recently emerged on the scene, offering beer lovers a unique and refreshing experience.

Owned by Royal Unibrew, a well-established company, New Amsterdam Beer is quickly gaining popularity for its exceptional quality and distinct flavors. While the brewery itself may be virtual, its amber beer is still brewed under license at F.X. Matt , ensuring that every sip maintains the highest standards of excellence.

Situated in Toronto, Ontario, Canada, New Amsterdam Beer is making a name for itself by offering a diverse range of beer styles to cater to different palates. From hop-forward IPAs to smooth and malty stouts, there's something for everyone to enjoy.

What sets New Amsterdam Beer apart from other breweries is its commitment to innovation and creativity. The master brewers at New Amsterdam constantly experiment with unique ingredients and brewing techniques, resulting in beers that push the boundaries and challenge traditional norms.

One of the standout offerings from New Amsterdam is their flagship beer, the Amsterdam Amber. This amber beer is a true masterpiece, boasting a rich and robust flavor profile that is both complex and approachable. With notes of caramel, toffee, and a subtle hop bitterness, this beer is a delight to the senses.

But New Amsterdam doesn't stop at just one beer. They have a wide selection of brews that cater to every taste preference. For those who enjoy a lighter, more refreshing beer, the New Amsterdam Blonde is the perfect choice. With its crisp and clean taste, this beer is a crowd-pleaser that can be enjoyed on any occasion.

If you're a fan of hoppy beers, New Amsterdam has you covered as well. Their lineup includes bold and aromatic brews that are bursting with tropical and citrus flavors. From their West Coast-inspired IPA to their hazy and juicy New England IPA, hop lovers will find their hop fix with every sip.

In addition to their core lineup, New Amsterdam also offers seasonal and limited-edition beers that showcase the creativity and skill of their brewers. These special releases are eagerly awaited by beer enthusiasts, as they offer a chance to try something new and exciting.

Although New Amsterdam Beer is relatively new to the scene, it has already made a significant impact on the community. With its commitment to quality, innovation, and a diverse range of flavors, it's no wonder that beer lovers are flocking to try their offerings.

So, whether you're a seasoned craft beer connoisseur or just starting to explore the world of beer, make sure to keep an eye out for New Amsterdam Beer. With its exceptional brews and dedication to pushing the boundaries of flavor, it's a name that is sure to become synonymous with outstanding craft beer.

The rest is up to you, dear reader. Grab a cold New Amsterdam Beer, savor the flavors, and let your taste buds be the judge. Cheers!

new amsterdam beer

Who Makes Amsterdam Beer?

Amsterdam beer is made by the Amsterdam Brewing Company, which is based in Toronto, Ontario, Canada. The company specializes in producing a wide range of alcoholic beverages, with a particular focus on beer. Amsterdam Brewing Company is owned by Royal Unibrew, a leading international brewing company headquartered in Denmark. The Amsterdam Brewing Company offers a diverse selection of beer styles, including lagers, ales, stouts, and seasonal brews. They pride themselves on using high-quality ingredients and employing traditional brewing techniques to create their distinct and flavorful beers. The company's website,, provides more information about their products and brewing process.

What Kind Of Beer Is Amsterdam?

Amsterdam is known for its beer culture, with a particular preference for pale . Pale lager is a type of beer that is light in color and has a crisp and clean taste. It is characterized by its refreshing qualities and is often enjoyed on its own or as a complement to a meal.

The most popular beer brand in Amsterdam is Heineken. Heineken is a Dutch pale lager that is brewed in the city and is widely consumed both locally and internationally. It has a distinct taste and is often associated with Amsterdam due to its long-standing presence in the city.

In addition to Heineken, other popular beer brands in Amsterdam include Amstel, Bavaria, and Grolsch. These brands also produce pale lager and are well-known and widely consumed in the Netherlands.

It is worth noting that while pale lager dominates the beer market in Amsterdam, there is also a growing craft beer scene in the city. Craft breweries are gaining popularity, offering a wider variety of beer styles and flavors to cater to different preferences.

When it comes to beer, Amsterdam is predominantly known for its consumption of pale lager, with Heineken being the most popular brand. However, there is also a growing appreciation for craft beer, offering beer enthusiasts a wider range of options to explore.

What Country Is Amsterdam Beer From?

Amsterdam beer, commonly known as Amstel beer, is originally from the Netherlands. It was brewed by Amstel Brewery, which was founded in 1870 in Amsterdam. The brewery was located on the Mauritskade in Amsterdam and gained popularity for its high-quality beer. However, in 1968, Amstel Brewery was acquired by Heineken International, a major Dutch brewing company. As a result, the brewing operations of Amstel beer were eventually moved to the main Heineken plant in Zoeterwoude. The Amstel Brewery in Amsterdam was subsequently closed down in 1982. Today, Amstel beer is still produced and distributed internationally under the Heineken company.


New Amsterdam Beer is a virtual brewery that has undergone a change in ownership but still maintains its reputation for producing high-quality amber beer. Although the brewing process now takes place under license at F.X. Matt Brewing, the brand continues to thrive under the ownership of Royal Unibrew.

New Amsterdam Beer is part of the thriving alcoholic beverage industry, with its headquarters located in Toronto, Ontario, Canada. The company specializes in brewing a variety of beers, with their flagship product being their famous amber beer.

With its rich and distinct flavor, New Amsterdam's amber beer has become a favorite among beer enthusiasts. The brewery takes pride in using only the finest ingredients and adhering to traditional brewing techniques to ensure the highest quality brew.

Under the ownership of Royal Unibrew, New Amsterdam Beer continues to expand its market presence. The company has a strong online presence through its website,, where customers can learn more about their products and brewery.

The Dutch beer market is highly competitive, with a preference for pale lagers. However, New Amsterdam Beer has managed to carve out a niche for itself with its unique amber beer offering. While big brands such as Heineken, Amstel, Bavaria, and Grolsch dominate the market, New Amsterdam Beer appeals to those looking for a different and more flavorful beer experience.

New Amsterdam Beer stands out as a virtual brewery that has successfully maintained its reputation for producing exceptional amber beer. With its commitment to quality and innovative brewing techniques, the brand continues to attract beer enthusiasts who appreciate a distinct and flavorful brew.

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Thomas Ashford

Thomas Ashford is a highly educated brewer with years of experience in the industry. He has a Bachelor Degree in Chemistry and a Master Degree in Brewing Science. He is also BJCP Certified Beer Judge. Tom has worked hard to become one of the most experienced brewers in the industry. He has experience monitoring brewhouse and cellaring operations, coordinating brewhouse projects, and optimizing brewery operations for maximum efficiency. He is also familiar mixology and an experienced sommelier. Tom is an expert organizer of beer festivals, wine tastings, and brewery tours.