Casamigos is owned by Diageo, one of the world's largest alcoholic beverage companies. Founded in 2013 by Hollywood actor George Clooney, along with his friends Rande Gerber and Mike Meldman, Casamigos Tequila has quickly become a prominent player in the spirits industry.
Diageo's acquisition of Casamigos in 2017 solidified the brand's position in the market and allowed it to expand its reach globally. As a sommelier and brewer, I've had the opportunity to witness the growth and success of Casamigos firsthand.
George Clooney's involvement in the brand has undoubtedly contributed to its popularity and recognition. His status as a Hollywood icon has helped to elevate Casamigos' profile, attracting consumers who are drawn to the allure of celebrity-backed products.
However, it's important to note that Casamigos' success is not solely based on celebrity endorsement. The quality of the tequila itself is a crucial factor in its popularity. Casamigos has received numerous accolades and awards for its tequila, which is crafted using traditional methods and high-quality ingredients.
In my experience, Casamigos Tequila stands out for its smooth and refined taste. The brand offers a range of tequilas, including Blanco, Reposado, and Añejo, each with its own unique flavor profile. Whether enjoyed neat, on the rocks, or in a cocktail, Casamigos Tequila offers a delightful drinking experience.
Diageo's ownership of Casamigos has provided the brand with the resources and expertise to further its growth and expand its presence in the market. As a consumer, it's reassuring to know that a brand I enjoy is backed by a reputable and established company like Diageo.
Casamigos' success can be attributed to a combination of factors, including the celebrity status of its founders, the quality of its tequila, and the support of a global powerhouse like Diageo. It's no surprise that Casamigos has been recognized as the top celebrity-backed spirits brand of 2022 by Drizly.