The founder of 90+ Cellars is Kevin Mehra. I have had the pleasure of meeting Kevin and learning about his journey in the wine and spirits industry. He is a passionate and driven individual who has made a significant impact in the world of wine.
Kevin's career in the industry began in 2000 when he joined Phillips Beverage Company. He was tasked with building the company's business on the East Coast. This experience allowed him to gain valuable insights into the inner workings of the wine industry and develop a deep understanding of consumer preferences.
After several years with Phillips Beverage Company, Kevin decided to venture out on his own and founded Latitude Beverage. Under this umbrella, he launched the brand 90+ Cellars in 2009. The concept behind 90+ Cellars was simple yet innovative – to provide high-quality wines at affordable prices.
One of the unique aspects of 90+ Cellars is their sourcing strategy. The company partners with wineries around the world to acquire their surplus wines. These are often wines that have received high ratings of 90 points or more from reputable wine publications. By purchasing these excess wines, 90+ Cellars is able to offer them to consumers at a fraction of their original price.
I was particularly impressed by Kevin's commitment to quality. Despite offering wines at a lower price point, he ensures that each bottle meets his high standards. He personally tastes and selects each wine that goes into the 90+ Cellars portfolio, ensuring that customers are getting exceptional value for their money.
Another aspect of Kevin's vision for 90+ Cellars that resonated with me was his desire to make wine accessible and enjoyable for all. He believes that everyone should be able to experience and appreciate great wine, regardless of their budget. This philosophy is reflected in the brand's tagline, “Great Wine, Great Price, Every Time.”
Over the years, 90+ Cellars has grown significantly and has become a well-known and respected brand in the wine industry. They offer a diverse range of wines from different regions and varietals, catering to a wide range of palates. Whether you're a wine connoisseur or a casual drinker, 90+ Cellars has something to offer.
Kevin Mehra is the founder of 90+ Cellars and has played a pivotal role in shaping the brand into what it is today. His passion for wine, commitment to quality, and desire to make wine accessible have been instrumental in the success of 90+ Cellars.