Why is Kraken rum so good?

Answered by James Porterfield

The Kraken is highly regarded and beloved by many, and there are several reasons why it is considered to be so good. As an expert sommelier and brewer, I have had the pleasure of experiencing a wide variety of rums, and the Kraken stands out for several key factors.

First and foremost, the higher proof of the Kraken rum sets it apart from other spiced rums. With an impressive 47% ABV, it packs a punch and delivers a bolder flavor profile. This higher content allows the rum to hold its own in , adding depth and complexity to the drink. It is not diluted or overshadowed by other ingredients, making it a more effective mixer that can truly elevate a cocktail to new heights.

The distinctive jug-style bottle and black-and-white label featuring the iconic sea monster, the Kraken, also contribute to the rum's appeal. The branding is strong and memorable, making the Kraken rum instantly recognizable on the shelf. This unique packaging adds a sense of adventure and mystique to the product, creating an intriguing allure for consumers.

Furthermore, the flavor profile of the Kraken rum is exceptionally well-balanced. It combines the rich and smooth characteristics of a traditional rum with a unique blend of spices, including ginger, cinnamon, and cloves. These spices provide a warm and comforting undertone that complements the rum's natural sweetness, creating a harmonious flavor experience. The spices are not overpowering, allowing the rum to shine through while adding depth and complexity.

In terms of personal experiences, I have found the Kraken rum to be incredibly versatile in cocktails. Its bold and robust flavor profile pairs well with a variety of mixers, from classic cola to ginger and even fruit juices. Whether you're enjoying a classic Dark and Stormy or experimenting with your own creations, the Kraken rum adds a depth of flavor that can truly elevate the cocktail.

Additionally, the Kraken rum can also be enjoyed neat or on the rocks, allowing you to savor and appreciate its complex flavors. The higher proof contributes to a lingering warmth and a satisfying finish, making it a delightful sipping rum for those who prefer to enjoy their straight.

The Kraken rum is highly regarded for several reasons. Its higher proof sets it apart and makes it a bold and effective mixer in cocktails. The distinctive packaging adds to its appeal, while the well-balanced flavor profile and versatility make it a favorite among rum enthusiasts. Whether enjoyed in a cocktail or sipped neat, the Kraken rum delivers a memorable and enjoyable drinking experience.