The pronunciation of the word “Meritage” has been a topic of debate and confusion among wine enthusiasts and experts. While many people tend to Frenchify the word by pronouncing the last syllable with a “zh” sound, similar to the pronunciation of “garage,” the Meritage Alliance, an organization that represents wineries producing Meritage wines, specifically states that the word should be pronounced to rhyme with “heritage.” In other words, it should be pronounced as “Meritage.”
The Meritage Alliance, founded in 1988, created the term “Meritage” as a way to classify and promote American wines that are made from blends of traditional Bordeaux grape varieties. The name “Meritage” itself is a combination of the words “merit” and “heritage,” reflecting the quality and heritage of these wines.
As a sommelier and brewer, I have had the opportunity to encounter various pronunciations of the word “Meritage” in the wine industry. While some people do pronounce it with a French accent, I personally adhere to the pronunciation recommended by the Meritage Alliance. When discussing Meritage wines with customers or colleagues, I pronounce it as “Meritage” to rhyme with “heritage.”
It is important to note that pronunciation can vary regionally and among individuals. Some may argue that the French pronunciation adds an air of sophistication and authenticity to the word, while others believe that sticking to the English pronunciation is more appropriate. Ultimately, the pronunciation you choose may depend on personal preference, cultural background, or the context in which you are speaking.
In the end, whether you pronounce it as “Meritage” or “Meritage,” the most important aspect is understanding the concept and quality of these wines. Meritage wines are known for their Bordeaux-style blends, typically made from grape varieties such as Cabernet Sauvignon, Merlot, Cabernet Franc, Petit Verdot, and Malbec. They are often crafted with the intention of showcasing the best characteristics of each grape variety and creating a harmonious, balanced wine.
To summarize, the official pronunciation of the word “Meritage” is “Meritage,” rhyming with “heritage,” as recommended by the Meritage Alliance. However, regional and individual variations in pronunciation exist, and personal preference may play a role in how one chooses to pronounce it. Ultimately, the focus should be on appreciating and understanding the qualities and characteristics of Meritage wines, regardless of how one pronounces the word.