Blue Sky Sodas, along with several other non-energy drink brands, came under the ownership of Coca-Cola North America on June 12, 2015. This acquisition was a result of Coca-Cola's partnership with Monster Beverage Corp. As a result, Blue Sky Beverage Company now operates out of Corona, California.
I remember when the news broke about Coca-Cola's acquisition of Blue Sky Sodas. It was a big deal in the beverage industry, and many people were curious about what this would mean for the brand. Blue Sky Sodas had built a reputation for producing high-quality, natural beverages, and there was some concern that this acquisition could potentially change the products or their ingredients.
One of the reasons Coca-Cola was interested in acquiring Blue Sky Sodas was their focus on natural and healthier beverage options. Blue Sky Sodas offered a range of products that were made with real cane sugar, natural flavors, and without artificial preservatives or colors. This aligned with Coca-Cola's efforts to diversify their portfolio and cater to changing consumer preferences for healthier beverages.
After the acquisition, Blue Sky Beverage Company continued to operate independently, maintaining its commitment to producing natural and high-quality sodas. The company's headquarters remained in Corona, California, allowing them to retain their unique identity and continue their mission of providing delicious and refreshing beverages.
It's worth noting that Blue Sky Sodas was not the only brand to come under Coca-Cola's ownership as part of this partnership. Other brands like Hansen's Juice Products, Hansen's Natural Sodas, Hubert's Lemonade, and Peace Tea also became part of Coca-Cola North America's portfolio. This acquisition allowed Coca-Cola to further expand its non-energy drink offerings and tap into the growing demand for natural and better-for-you beverages.
As with any acquisition, there were some changes that came about as a result. Coca-Cola's extensive distribution network and marketing resources helped increase the availability and visibility of Blue Sky Sodas and the other acquired brands. This allowed more consumers to discover and enjoy these beverages, ultimately contributing to their growth and success.
Blue Sky Sodas became part of Coca-Cola North America's portfolio on June 12, 2015, due to a partnership with Monster Beverage Corp. The acquisition allowed Blue Sky Beverage Company to continue operating independently out of Corona, California, while benefiting from Coca-Cola's distribution and marketing capabilities. This move was part of Coca-Cola's strategy to expand their non-energy drink offerings and cater to the increasing demand for natural and healthier beverages.