Deep River Snacks, a company known for its premium better-for-you snacks, has been acquired by Arca Continental, the second largest Coca-Cola bottler in Latin America. The acquisition was announced on November 27, 2017.
Deep River Snacks, based in Connecticut, has gained a reputation for producing high-quality chips that cater to health-conscious consumers. Their products have been well-received in the market due to their focus on using natural ingredients and avoiding artificial flavors, colors, and preservatives.
The acquisition by Arca Continental represents a significant opportunity for the growth and expansion of Deep River Snacks. As part of Arca Continental, the brand will benefit from the company's extensive distribution network and resources. This strategic move will likely help Deep River Snacks reach a wider audience and increase its market presence.
Arca Continental, being a major player in the beverage industry as a Coca-Cola bottler, recognizes the growing demand for healthier snack options. This acquisition aligns with their goal of diversifying their product portfolio and meeting consumer preferences for better-for-you snacks.
Deep River Snacks has a strong commitment to giving back to the community. The company has a charity initiative called “Giving Back, One Bag at a Time,” where a portion of the proceeds from every bag of chips sold goes towards various charitable organizations. This philanthropic aspect of the brand is expected to continue under the new ownership, as Arca Continental values social responsibility and community engagement.
The acquisition of Deep River Snacks by Arca Continental presents a promising future for the brand. With the support and resources of a major beverage company, Deep River Snacks can further establish its position in the market and continue to provide consumers with premium, better-for-you snack options.