The story behind 400 Rabbits Mezcal is deeply rooted in Aztec mythology and the rich cultural heritage of Mexico. At the center of this story is Mayahuel, the fiery Aztec Goddess of agave. Mayahuel was believed to be the mother of the Centzon Totochtin, or the 400 Rabbits, who were responsible for guarding her precious pulque.
In Aztec mythology, pulque was a sacred alcoholic beverage made from the fermented sap of the agave plant. It was believed to have been a gift from the Gods and was highly revered by the Aztec people. Mayahuel, as the Goddess of agave, was the guardian and protector of pulque.
The 400 Rabbits, led by Ometotchtli, the King of the bunnies, were tasked with the important duty of guarding and preserving the integrity of Mayahuel's pulque. However, as the story goes, the 400 Rabbits had a weakness for the intoxicating effects of pulque themselves. Instead of fulfilling their duty, they would often indulge in excessive drinking and partying, leaving Mayahuel's pulque vulnerable and unguarded.
It is said that when people consume agave spirits, such as mezcal, the mischievous spirits of the 400 Rabbits inhabit them, causing a sense of revelry and celebration. This belief is reflected in the name “400 Rabbits” Mezcal, symbolizing the lively and spirited nature of the drink.
The brand 400 Rabbits Mezcal embraces this mythological story and incorporates it into their branding and marketing. They aim to capture the essence of the mischievous and joyous nature of the 400 Rabbits, creating a unique and memorable experience for mezcal enthusiasts.
In addition to the mythological aspect, the story behind 400 Rabbits Mezcal also pays homage to the rich tradition of mezcal production in Mexico. Mezcal is a traditional Mexican spirit made from the agave plant, similar to tequila but with distinct differences in production methods and regional variations.
The production of mezcal involves harvesting mature agave plants, typically the Espadín variety, which are then roasted in underground pits to release their sugars. The roasted agave is then crushed, fermented, and distilled, resulting in a smoky and complex spirit that is characteristic of mezcal.
The story behind 400 Rabbits Mezcal captures the essence of the ancient Aztec mythology surrounding agave and pulque, while also celebrating the traditional craftsmanship and cultural significance of mezcal production in Mexico. It is a fusion of myth and tradition, creating a unique and captivating narrative for mezcal enthusiasts to explore and enjoy.
The story behind 400 Rabbits Mezcal is a fascinating blend of Aztec mythology, cultural heritage, and traditional mezcal production. It brings to life the mischievous nature of the 400 Rabbits and their connection to the intoxicating spirit of agave. It is a story that adds depth and intrigue to the world of mezcal, making it more than just a drink but a cultural experience.