AriZona tea is known for its iconic 99-cent price tag, which has been a part of the company's identity since 1996. The decision to set the price at 99 cents was a strategic move by the company's co-owner, Don Vultaggio, and it has remained unchanged for over two decades.
One of the primary reasons behind the 99-cent price point is to provide consumers with an affordable and accessible beverage option. By keeping the price low, AriZona tea has been able to reach a wide range of consumers, including those who may be on a tight budget. This pricing strategy has allowed the brand to establish a strong presence in the market and gain a loyal customer base.
In addition to affordability, the 99-cent price also serves as a marketing tactic. The easily recognizable price point has become synonymous with the AriZona brand, making it instantly recognizable and memorable for consumers. This has contributed to the brand's success and helped it stand out in a highly competitive beverage market.
Furthermore, the decision to print the price directly on the cans was a strategic move to prevent retailers from raising the price. By clearly displaying the price, AriZona tea ensures that consumers are charged the intended 99 cents and prevents any potential price inflation by retailers. This commitment to maintaining the 99-cent price has helped build trust and loyalty among consumers, as they know they are getting a consistent and affordable product.
It is worth noting that while the 99-cent price has remained constant for many years, AriZona tea has expanded its product offerings to include a variety of flavors and sizes. This allows consumers to choose from a range of options while still maintaining the affordability that the brand is known for.
AriZona tea costs 99 cents as a strategic decision to provide an affordable and accessible beverage option for consumers. The 99-cent price point has become a part of the brand's identity and has helped it stand out in the market. By printing the price directly on the cans, AriZona tea ensures consistency and prevents retailers from raising prices. the 99-cent price has played a crucial role in the success and popularity of AriZona tea.