In 2019, New Belgium, the renowned American craft brewery, made headlines when it announced its acquisition by Lion, an Australian subsidiary of the Kirin beverage group from Japan. As an expert sommelier and brewer, this news piqued my interest as it signaled a significant shift in ownership for a beloved craft brewery.
The decision to sell to Lion was undoubtedly a strategic one for New Belgium. While some craft beer enthusiasts may have been wary of a large multinational corporation taking over a beloved independent brewery, it is important to recognize the potential benefits that such a partnership can bring. As a craft brewer myself, I understand the challenges that smaller breweries face in terms of scaling up production, distribution, and marketing efforts. Collaborating with a larger company can provide access to resources and expertise that are often beyond the reach of independent breweries.
Lion, as a subsidiary of Kirin, brings with it a wealth of experience in the beverage industry. Kirin is one of Japan's leading beer producers, and its knowledge and expertise can undoubtedly help New Belgium navigate the challenges of a rapidly evolving craft beer market. Additionally, Lion's international presence and distribution networks can potentially open up new markets for New Belgium, allowing its exceptional brews to reach a broader audience.
Of course, any acquisition raises concerns about the preservation of a brewery's identity and commitment to quality. Craft beer enthusiasts are drawn to independent breweries for their unique flavors, dedication to craftsmanship, and often their strong ties to the local community. However, it is important to note that Lion has a history of allowing its acquired breweries to maintain their autonomy and individuality. This means that New Belgium can continue to brew its innovative and award-winning beers while benefiting from Lion's resources and expertise.
As a sommelier and brewer, I have witnessed similar acquisitions in the industry. While there may be initial apprehension among craft beer enthusiasts, it is essential to give the new ownership a chance to prove itself. Many breweries have successfully struck a balance between growth and maintaining their craft beer roots, and I believe New Belgium has the potential to do the same under Lion's ownership.
New Belgium sold to Lion, an Australian subsidiary of the Kirin beverage group from Japan. This acquisition brings opportunities for growth, access to resources, and international expansion. While concerns about the preservation of New Belgium's identity are valid, past acquisitions in the industry have shown that it is possible for a brewery to maintain its craft beer roots even under new ownership. Only time will tell how this partnership unfolds, but I remain optimistic about the potential for New Belgium to continue brewing exceptional beers while benefitting from Lion's support.