Why is Clearly Canadian sparkling water so expensive?
Clearly Canadian sparkling water is known for its premium quality and unique taste, but its higher price compared to other soft drinks can be attributed to several factors.
1. Sourcing of Water: Clearly Canadian sources its water from pristine Canadian springs, which are carefully selected for their purity and taste. The cost of acquiring water from these sources is higher compared to using local tap water, as it involves transportation and processing.
2. Production Process: Unlike most soft drinks made with tap water, Clearly Canadian goes through a more intricate production process. After sourcing the water, it is transported in special container trucks to the master distributors. This transportation cost adds to the overall expense of the product. At the distributors, the water is combined with syrup and carbon dioxide to give it fizz, and then it is bottled. This process requires additional equipment and resources, increasing the cost of production.
3. Quality Control: Clearly Canadian maintains strict quality control measures to ensure consistency and excellence in their product. This includes regular testing of water samples, monitoring the production process, and adhering to high standards of hygiene and sanitation. These quality control measures add to the overall cost of production.
4. Packaging and Branding: Clearly Canadian invests in premium packaging and branding to create a distinctive and luxurious image for their product. The bottles are designed to be visually appealing and are often made of high-quality materials. The company also invests in marketing and advertising efforts to promote the brand, which further adds to the overall cost.
5. Limited Availability: Clearly Canadian sparkling water is not as widely available as other soft drinks. This limited distribution network can result in higher transportation costs, as the product needs to be transported to specific locations or regions. Additionally, limited availability can create a sense of exclusivity and contribute to the higher price point.
6. Market Positioning: Clearly Canadian positions itself as a premium beverage brand, targeting consumers who are willing to pay a premium for a higher-quality product. This positioning allows the company to command a higher price for its sparkling water compared to other mainstream soft drinks.
The higher price of Clearly Canadian sparkling water can be attributed to factors such as sourcing premium water, a more intricate production process, quality control measures, premium packaging and branding, limited availability, and market positioning. These factors contribute to the overall cost of production and allow Clearly Canadian to position itself as a premium brand in the market.